Butler, WI : August 1, 2012 – As a way to provide even greater product visibility and up-to-the-minute product information, Boschert Precision Machinery, Inc. (aka Boschert® USA) recently launched a new website that features a variety of enhancements. Visitors to the new site immediately notice the cleaner, more visually appealing look, larger images, and more organized information. And, not only is it much easier to navigate, it contains far more thorough product information than the previous site.
Greg Hoesly, President of Boschert Precision Machinery, Inc. couldn’t be happier with the results. “To begin with, it tells our story so much better,” Hoesly says. “But we’re most excited because we wanted more people to know about the many quality products we offer and the different applications that can be performed with our machines – and this website allows us to do that far better than the previous one did.”
He believes the website not only meets, but exceeds their expectations for what they had hoped to accomplish with it. “Our primary goal when creating the new website was to enhance our users’ understanding of our products and what they can do for them,” Hoesly says. “Appropriately, this website has actually become a tool itself for helping customers choose the right tools and applications that will best suit their needs.”
Another improvement he hadn’t anticipated is with regard to managing the website content itself. “This is the third website we’ve had and it is by far the easiest to edit,” Hoesly says. “While that’s nice for us on this end, the true benefit is that we are now able to update our product information literally within minutes. Providing our customers with the most current information is vital when it comes to helping them make ‘real time’ purchasing decisions.”
Perhaps one of the most obvious enhancements, however, is that Boschert’s new website now features all three of its product lines: Boschert® GmbH, Stierli-Bieger AG, and PBT Professional Bending Equipment (Profilbiegetechnik AG). The former site was created prior to their adoption of the Stierli-Bieger line, which has become an important component of their offerings. Boschert Precision Machinery is the exclusive North American distributor for all three product lines.
Boschert® GmbH manufactures state-of-the-art, extremely high quality manual and CNC punching and manual notching machines using completely new, proprietary, and proven construction principles. StierliBieger AG develops and manufactures sophisticated horizontal bending and straightening machines, turning devices and storage systems. PBT is known worldwide for high quality bending not only of simple profiles, but also for the accurate bending of complex steel and aluminum profiles that other machines are unable to bend.
According to Hoesly, “Our new website finally provides our customers with all possible product and application options, which was one of our key motivators in this undertaking.”
In addition, the website features video viewing capabilities so that new and existing customers can actually see the machines in use. Instead of having to download videos, users are linked directly to YouTube, allowing for quicker access and better viewing on all types of devices.
Boschert’s new website was developed by MGI Communications in Menomonee Falls, Wis., which specializes in web-centric marketing. “We couldn’t have chosen a better company to work with,” Hoesly says. “They’re an excellent website design company that gave us a product we love at a reasonable price, and they were extremely responsive to our needs. There were many times that Pierre, our account rep, would stop into our office on his way to get coffee to see if we had questions or ask what else they could be doing. It was the epitome of personal service, which is what we hope to provide our own customers with our new website.”